Halitube Promotes Lunar New Year w/ Halifax Shopping Centre in 2021
HSC celebrates Asian festival and attracts diverse shoppers
In the 3rd year of LNY campaign 2021, Halifax Shopping Centre faced challenges due to the COVID-19 pandemic which impacted in-person shopping. We created a campaign to celebrate this festival with the Chinese community and to continue building a connection with diverse shoppers.
Design
After 2 consecutive years of Lunar New Year campaigns with the HSC, we are excited to present it differently, in a safe way under the pandemic.
Production
We use the power of digital content, to present, deliver and highlight businesses for our audiences.
Community
We celebrate Lunar New Year, one of the biggest festivals in Asian culture, with the biggest shopping mall in Atlantic Canada.