Halitube Promotes Lunar New Year w/ Halifax Shopping Centre
The first Lunar New Year collaboration between HSC and Halitube.
Lunar New Year has become one of the most significant festivals of international culture in Canada. Halifax Shopping Centre wanted to celebrate this occasion with the Chinese community in Halifax. It wanted to reach out to diverse communities and target young Asians in Halifax and Nova Scotia. HSC asked Halitube to collaborate on a campaign to engage this community and make them feel welcome at the shopping centre by celebrating LNY.
Design
This was our first-ever Lunar New Year campaign with the Halifax Shopping Centre, we designed this to match the LNY shopping habit of our audiences.
Production
We use the power of digital content, to present, deliver and highlight businesses for our audiences.
Community
We celebrate Lunar New Year, one of the biggest festivals in Asian culture, with the biggest shopping mall in Atlantic Canada.